As anyone reading this post already knows, Google recently released Google Analytics, web-analytic software that reports everything you ever needed to know about the traffic on your site. Among a million other features, Google Analytics reports conversions, where they came from, dollar-amount of purchase, etc. Very, very cool software.
While online marketers everywhere are gawking at the incredible capabilities of this web-analytic software, Yahoo!, in the meantime can’t even get their bland conversion counter to work. I recently emailed them about our sudden drop in conversions. Latter that day, they sent this email out to all of their customers:
From: Yahoo! Conversion Counter [mailto:analytics@email.yahoosearchmarketing.com]
Sent: Tuesday, November 22, 2005 3:26 PM
To: Cameron Gibbs
Subject: Important information about your Conversion Counter data
Dear Advertiser,
We wanted to let you know that some advertisers are currently
experiencing an issue with Conversion Counter data. For these
advertisers, Conversion Counter is undercounting conversions
since September 29th, 2005. As a result, your Conversion
Counter data may not accurately reflect the actual number of
conversions you have received since September 29th. We
sincerely apologize for any difficulty you are experiencing
and want you to know that we are working to restore full
functionality to this feature.
Again, we sincerely apologize for this inconvenience and hope
to have your service restored as quickly as possible.
Sincerely,
Your Partners at Yahoo! Search Marketing
Sorry Yahoo!. I think it’s time to drop the exclamation point.